Avenryx SystemsSolution
Storefront, stock, pricing and fulfilment in agreement
Overselling is an integration problem with a customer-service cost. So is a tracking number that arrives two days after the parcel.
Outcomes
- Availability that matches reality
- Orders in the warehouse within minutes
- Tracking sent automatically
- Returns handled without spreadsheets
Solution
Where it is used
Shop to ERP
Orders, customers and payments posted automatically.
Stock to shop
Live availability with channel allocation rules.
Fulfilment and carriers
Labels, tracking and delivery status.
What we deliver
- Platform connectors and custom APIs
- Channel allocation rules
- Order, refund and return flows
- Carrier integration
- Monitoring and reconciliation
Integrations
Problems this solves
Overselling
Stock published to the storefront is reserved-aware and updated on movement, not once a night.
Manual order export
Webshop orders flow into the ERP with payment status, shipping method and customer-specific pricing preserved.
Prices out of step
Price lists, discounts and customer agreements published from one owning system with a controlled publish step.
How delivery runs
- 01
Catalogue model
Decide where products, variants, media and prices are mastered before building any sync.
- 02
Order and fulfilment flow
Map order, shipment, return and credit note end to end, including partial deliveries.
- 03
Incremental rollout
Start with stock and orders; add returns, pricing and customer sync afterwards.
- 04
Reconciliation
Daily checks that orders, payments and stock agree across platforms.
Realistic timeline
Weeks 1–2
Catalogue and order mapping.
Weeks 3–7
Stock, price and order synchronisation live.
Weeks 8–11
Returns, reconciliation and monitoring.
What moves the price
Platform APIs
Shopify, WooCommerce, Magento and custom storefronts differ substantially in what is available and rate-limited.
Variant and pricing complexity
B2B pricing agreements and unit conversions add far more scope than simple consumer catalogues.
Returns and credit handling
Reverse logistics is usually underestimated and often the source of accounting mismatches.
Where projects go wrong
Peak-season cut-over
Go-live is scheduled away from commercial peaks, with a rollback path kept ready.
Silent sync failures
Alerting on queue depth and failed messages, plus a daily reconciliation report to a named owner.
FAQ
Questions buyers ask
Can you handle marketplaces too?+
Yes — marketplaces usually need their own allocation and pricing rules, which we model explicitly.
How fast is 'real time'?+
Typically seconds for orders and stock movements, with a documented tolerance per data type.
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