Use case
Stock, price and order status that agree
Overselling, stale prices and missing tracking numbers are all the same problem seen from different angles: the shop and the ERP are not talking often enough.
Outcomes
- Availability customers can rely on
- Orders in the warehouse within minutes
- Tracking sent without manual work
- Returns and refunds reconciled
Use case
Where it is used
Catalogue and pricing
Product data and prices published from the ERP.
Availability
Live stock with channel allocation rules.
Order lifecycle
Order, shipment, invoice and return flowing both ways.
What we deliver
- Platform connectors
- Allocation rules
- Order and return flows
- Carrier integration
- Reconciliation reporting
Problems this solves
Overselling during promotions
Reserved-aware stock published on movement rather than on a nightly schedule.
Orders exported by hand
Webshop orders create ERP orders with payment status, shipping and pricing intact.
Returns break the books
Returns and credit notes modelled so stock and accounting agree without manual correction.
How delivery runs
- 01
Observe the current process
We watch the work as it is actually done, including the workarounds, before proposing anything.
- 02
Scope the first slice
One workflow, one team, one measurable target — chosen because it carries the most manual effort.
- 03
Build and pilot
Working software in a pilot group within weeks, running alongside the current process until the numbers agree.
- 04
Roll out and switch off
Migration, training and a dated switch-off of the old route, so two processes do not run forever.
Realistic timeline
Weeks 1–2
Catalogue and order mapping.
Weeks 3–7
Stock, price and order synchronisation.
Weeks 8–11
Returns, reconciliation and monitoring.
What moves the price
Platform APIs
Capabilities and rate limits differ sharply between storefront platforms.
Pricing model
B2B agreements and unit conversions are far more work than a consumer catalogue.
Fulfilment variants
Partial shipments, dropship and multi-warehouse each add logic.
Where projects go wrong
Automating the workaround
Rules are agreed with the people who handle today's exceptions, so we encode the correct process rather than the historic patch.
Adoption stalls
Rollout has named owners and measured usage per team; software nobody uses moves cost instead of removing it.
FAQ
Questions buyers ask
Does this work with Shopify?+
Yes, and with WooCommerce, Magento, marketplaces and custom storefronts.
How do we avoid overselling?+
Channel allocation plus reservation at order time, rather than publishing raw stock.
You already have the idea. Let's define what comes next.
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Avenryx Systems