Pricing

What a custom CRM costs versus a licensed one

The comparison that matters is not build cost versus licence cost. It is build plus maintenance versus licence plus configuration plus the workarounds your team performs every day.

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Outcomes

A three-year total cost comparison
Clarity on where custom stops being worth it
Phased delivery starting with the pipeline
An indicative estimate in minutes

Pricing

Where it is used

Focused sales CRM

Pipeline, activities, reporting — €40,000 to €75,000.

CRM with quoting

Configurable pricing and proposals — €75,000 to €150,000.

CRM as operational core

Service, contracts, channel and ERP integration — €150,000 upwards.

What we deliver

Number of user roles and teams
Quoting and pricing complexity
Integrations with ERP, email and telephony
Reporting and forecasting depth
Data migration volume and quality

Who this is for

Companies whose sales process does not fit a standard CRM without heavy customisation.
Teams costing the alternative to a growing per-seat licence bill.

How delivery runs

01
Scoping
One to two weeks on the real workflow, systems and data. Output is a written scope and an indicative band.
02
Phased plan
The first usable release is identified explicitly so spend produces something usable early.
03
Fixed first phase
Phase one is quoted as a fixed price where scope allows; later phases are re-estimated with real velocity data.
04
Change log
Anything added after sign-off is estimated and scheduled in writing, so the budget never moves quietly.

Realistic timeline

Weeks 1–2

Process mapping and data model.

Weeks 3–9

Pipeline, activities and quoting in use by the sales team.

Weeks 10–14

Migration, integrations and reporting.

Build or buy

Buy something existing when

Standard B2B sales process with mainstream requirements — a licensed CRM is usually cheaper over three years

Build custom when

The quoting, pricing or delivery handover logic is genuinely specific to your business

We frequently recommend a licensed CRM plus custom integration rather than a custom CRM.

What moves the price

Pipeline and pricing complexity

Configurable products, quotes, approvals and contract pricing are the expensive parts, not contact management.

Email and calendar integration

Two-way synchronisation with Microsoft 365 or Google Workspace is a defined project of its own.

Migration from the current CRM

Historic accounts, activities and attachments with de-duplication typically exceed the cost of the pipeline features.

Reporting and forecasting

Snapshot-based forecasting needs historic state, which changes the data model.

Where projects go wrong

Budget set before scope

A number agreed before discovery is a guess. We give a band after a short scoping phase and narrow it once the workflow and integrations are documented.

Data migration priced last

Legacy data is rarely as clean as expected. We survey the actual export during discovery rather than assuming it at the end.

FAQ

Questions buyers ask

At what team size does custom make sense?+

Rarely below 20 seats on price alone. Above that, or with an unusual process, the economics change quickly.

Can we migrate from our current CRM?+

Yes, with a validation report showing exactly what moved.

CRM Development Dubai & UAE

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